Patty Praisler started the store 16 years ago as a children's high-end store in Laguna Beach. The name Rococo came from the fact that the store was opening next to French 75, so she picked a name that was French. Rococo was an era of all things opulent and beautiful in the 1930s in Europe. She started carrying women's clothing, and that was selling quicker than the children's. The space in Laguna was charming but hard to park.
A space became available in her neighborhood center of Monarch Beach. Rococo opened there 14 years ago and carried half kids and half women's clothing. Eventually, the women's business took over, creating an amazing local clientele of repeat customers and friends.
Each woman who walks in our doors is a friend to us. The relationships we have are what make it fun. We love to help them find exactly what makes them happy and feel good. Our products are brands that women know and love. They are of good quality and not too expensive. The comment we hear most is "everything I buy at Rococo I wear over and over again." Comfort and quality are most important.
We opened up our 2nd store in Costa Mesa 5 years ago. Patty grew up there and still lives nearby, so it truly is a special store. Again the locals and ladies who shop with us are friends and a treat for us to help.
This website is made for those who know us, trust us, and the brands we represent. Many ladies love to come in and enjoy the in-person shopping. There are those who don't or who are just too busy, and we love to help them make it easy to shop.
Always feel free to call or email us with any questions or help. Thank you for your continued support. We love you.